5 Reasons to use pulp molding packaging for cosmetics

Table of Contents

Pulp molding for cosmetics is cost-effective, reduces shipping costs by up to 20%, enhances brand image with customizable designs, offers superior product protection, and supports sustainability by using biodegradable materials.


Pulp molding packaging is insuperable when it comes to the security of cosmetics in transition. Many unstable items are presented in cosmetic packages, which are exposed to a severe level of breakage and spoilage during transition. Probably cosmetics contain quite many kinds of glass bottles and delicate compacts. As to pulp, this fibrous quality solution absorbs a shock during traveling much better than other kinds of packages. For example, it was determined that pulp molding reduces product damage by 70% than other types of packing.

Custom Fit Diminishes Shuffling

It is important that the pulp molding can be manufactured especially for the particular kind of cosmetics in which it will be placed. Such a specialty is not gratuitous, since many unstables can substantially move due to long-distance travel with different sorts of shaking. Those unhinged cremes and powders can hammer themselves against their plastic bars and containers, resulting in abrasion and even breakage. While talking to the representative of the company that produces packages using pulp molding, though she said that these packs reduce these undesired motions to zero. Prescriptions and powders do not shuffle, so no force is created, and no breakage or damage occurs.

Insensitivity to Moisture, Short-Term Friend to its Integrity

All pulp molded packaging can be treated so that the moisture level be reduced. When it comes to cosmetics, many powders and creams will be spoiled by moisture levels and by liquids altogether. Thus, a specially treated pulp molded packaging keeps the integrity of the product over the whole period of cosmetics existence. It is now well known that every package produced under the rest of the materials, causes absolutely no spoilage or breakage of the content.

Light as a Feather, Cushions like a Brick

Weight of pulp molded packaging is actually minimal. Such weight issues a minimal weight added to the product for a safe transition. Such a weight feature substantially diminishes all shipping costs. Luckily the pulp molded packaging still maintains its strength and proper cushion. It is important though that such cushion works well when the products are in stacks. It is essential as the amount of shipping or storing spaces is substantially minimized. Due to such stacking packages no crushes or compressions can happen, so the products stay in the same condition as set. It is also crucial that this pulp molding involves no chemicals or any other harmful synthetics. Many consumers and those who are involved in packing and stacking require no chemicals usage. All these values should be accounted for consumer views by companies that pack with pulp molding.



Pulp Molding — Designed for Brand Identity

One of the most vital utilities of pulp molding is that brands can use it to create packaging that is utterly unique to their design and identity. Molds can be tailored to a company’s logo, color scheme, or other thematic brand elements that set a product apart from rest of the competition. The creation of molds that are highly specific to a brand does not just elevate pack design: it also greatly enhances brand recognition and consumer recall. For example, a luxury skincare brand could use elegantly molded and textured pulp cases reminiscent of the highest quality of materials used in the product inside. A design like it would be immediately recognizable in soothingly unimposing white or pastel color, and it would contrast greatly with other skincare brands’ products on the shelves.

Versatility of Packaging of All Types

Another feature of pulp molding with a major positive impact on branding is the ability to create all types of packaging. From bottles and jars to tubes and entire display palettes, brands can design specifically shaped and molded pulp design for each type of product they offer. Each pack shape can be engineered specifically to house the items for sale and minimize the need for additional protecting packaging materials. This quality not only benefits the overall sustainability of the product but also provides a sense of brand care for nature.

Quick Turnaround with Rapid Prototyping

The minimal time between the drawing board and the shelf is one of the best pulp molding features for skincare and cosmetic brands. After the custom molds have been made, the packaging is relatively quick and easy to produce on a large scale. The process does not have to be repeated for individual specialized units. For a brand concerned about the latest trends, the ability to receive a prototype of a new product and begin testing of both the product itself and its packaging within the week or two is doubtlessly of immense value.

Lower Costs of Scale with Cost-Effective Investment

The advantages of specifically molded packaging and pulp materials often come with high costs for other types of material. For pulp, however, the costs of the raw material and the mold tooling are proportionally lower. The initial investment into the production of the molds quickly pays off. Similarly, since production once the molds are in place, the molds can also be used to produce different quantities of units. For a brand that is confident in its product and its appeal, these features combine into a utility that maximizes the effectiveness of the final cost.


Pulp molding, on the one hand, is made from low-cost materials that are locally sourced and does not require expensive machinery and equipment. On the other hand, it is a refined and sophisticated way to manufacture packaging. The process of making pulp molded packaging is more cost-effective than its counterparts that utilize similar materials, such as pressurized or foam-like paper packaging. Some of the main efficiency factors are reducing material, waste management, disposal, and other costs.

Low Material Costs

The biggest advantage of pulp molding is that the materials it uses are cheap. Pulp is made primarily from recycled paper fibers, so costs are relatively low compared to plastics and some other bio-based materials. Moreover, recycled newsprint, cardboard, and other paper are an abundant material, and the pulp manufacturer may take part in local recycling programs. As to the price of other bio-based or fiber materials, it is a longstanding or commercial issue for some of the manufacturers.

Efficient Manufacturing Process

Making pulp molded packaging does not require a lot of energy and involves minimal waste. In contrast, plastic packaging is derived from petrochemicals, and it uses much more energy than paper. The process of forming pulp into shapes is relatively simple and involves a mixture of water and fiber. The slurry is then formed using molds and is dried. The unit process is relatively simple and requires low energy, making this way of packaging more cost-effective for making higher volumes of packaging.

Reduced Waste

Converting pulp into molds uses almost all of the available wet pulp, minimizes waste, and results in more usable molds. On the other hand, due to the biodegradability of the pulp-based material, its disposal costs match those of organic waste and fully eliminate the management costs of synthetic packaging waste. Moreover, the sustainability and environmentally-friendly nature of the packaging will be viewed positively by some customers.


Brand Image

Enhancing Eco-Friendly Perception

First and foremost, the utilization of pulp moldings for cosmetic packaging aligns the brand with the aspect of eco-friendliness. Presently, the public is especially attentive to environmental issues and tends to support those companies, who adopt eco-friendly policies. As such, “more than 60% of consumers report that they are definitely or probably inclined to buy a product if the packaging is sustainable”. Production of pulp moldings is based on the use of recycled materials. Consequently, a brand opting for this type of packaging communicates its commitment to environmental safety and becomes more attractive to environmentally-conscious clientele.

Customization Enhances Brand Uniqueness

The use of pulp molded packaging allows for utmost customization on varying levels. Not only can the packaging feature unique textures, but it also offers high-definition embossed printing, which is the best option for effective differentiation. In other words, highly customizable packaging is a unique opportunity for a brand to create an original design that will distinguish it among competitors on a shelf of a cosmetic store.

Communication Benefits

Apart from visually identifying a brand through packaging, its other implications may also benefit a company. Firstly, the use of an innovative option for packaging suggests that a company is truly dedicated to its work and can invest in such “features” as design and quality. It is important because “exposure to high-technology packaging correlates with consumers’ perceptions of higher market value and investment in the brand”. Secondly, the ways, in which the pulp molded packaging can be used for communication, are multiple. The packaging may include “tips on product use, eco-efforts, or a story on how the brand and the range came to be – we know that 3 out of 3 women read the packaging”. The combination of high-customization options and informative value leads to a 30% increased interest, according to this source’s data.


Reduced shipping costs

Pulp molding is much lighter compared to many alternatives for packaging, such as plastic, glass. In terms of logistics, we can infer that lighter packaging undoubtedly means lower shipping costs. The transformation of the packaging will lead to a decrease in shipping costs by approximately 20%. The exact number depends on the distance and volume of the products. Therefore, for a cosmetics company, this change is prospects for optimizing the company’s logistics budget.

Lower carbon footprint

Since the pulp molded packaging is lighter, it has a lower carbon footprint when transported. Lighter packages require lower energy consumption for their movement. This is an important result for companies focused on selling more of their products to the ecological part of the market. Companies reduce their carbon footprints while cutting costs. In other words, it wins in both business and purchasing power.

Space-saving design

The use of light-weight pulp molding makes it easier to use the space in both shipping containers and warehouses vibration isolation. Thanks to the use of lighter packaging, each shipment can fully load conservatively consider the weight limit. In the warehouses, the products are located in limited space in the best possible way. In addition, fewer shipments will be needed, which will also reduce shipping costs.

Ease of handling

The handling of light weight materials is much easier. It is easier for employees to work with and does not create health problems of vlogging for negligence. As for packing and unpacking the products, it is worth noting that employees will work much faster, which will positively affect their general productivity. This attribute can facilitate the processes of logistics and warehousing the products purchased from the cosmetics company..025.

Suitable for both shipping to customers and retailers

The light weight of the pulp molded packaging makes it ideal for sending products to consumers. At the same time, the cosmetics company delivers its products to a retailer, light packaging is the ideal product for such large volume sales. This detail is crucial for such a large cosmetics company as we have stated, which uses both sales tactics.

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