Cosmetic Pulp Molded Packaging Changes in The Near Future

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As one of the most increasing industries, cosmetics product, has gradually become the mainstream products in people’s lives. The demand for beauty products has risen sharply, and the global cosmetics market share exceeded $500 billion in 2019. It can be seen that the change in people’s understanding of cosmetics has promoted the rapid rise of global cosmetics consumption, and the cosmetics market has entered a golden development period.

According to a report released by Marketsand Markets, the world’s second largest market consulting firm, the global cosmetic packaging market is expected to grow from $49.4 billion (about 345.51 billion yuan) in 2020 to $60.9 billion (about 42.94 billion yuan) in 2025. The cosmetics industry is accelerating sustainable growth. But the counterpoint to the trend is the fact that challenges equal opportunities. The huge market share contains the essential packaging resource consumption problem, which challenges the environmental sustainability of beauty and beauty brands. More and more beauty brands are paying more attention to environmental sustainability while pursuing product sales.

Environmental protection is the most discussed topic today. A new group of consumers, represented by Generation Z, is emerging, and their attitudes and preferences are particularly clear: they are more willing to pay for products and brands with social value. According to OCC Consumer Reports, 13 percent of Gen Z consumers globally and 25 percent of Gen Z consumers in China are particularly concerned about brands’ environmental actions.

Brands should strive to reduce excess packaging and ensure that packaging is as sustainable and recyclable as possible to win more customers.

As a green packaging, pulp molding packaging can be recycled, recycled, naturally degraded, and does not cause harm to the human body and the environment during the entire production cycle of the product. Fully in line with the “3R1D” proposed by the developed countries in the world for the development of green packaging, that is, Reduce (reduction), Reuse (reuse), Recycle (recycling), Degradable (degradable), pulp molding boutique packaging is shining in the wave of the packaging industry.

The biggest highlight of pulp molding products is derived from natural fibers, derived from nature, return to nature, natural degradation +100% recycling, fully in line with the concept of environmental protection.Pulp molding packaging in both protective, functional, decorative and luxury, excellent performance for consumers to bring more efficient and pleasant visual enjoyment, to meet the psychological, spiritual, cultural needs of consumers, give full play to the cultural value of cosmetics packaging, brand value significance.

Due to the strong research and development strength from the process technology research and development, equipment, mold manufacturing and pulp molding products production

Lianpack can realize from the outer packaging to the lining, from visual beauty to economic and practical, fully meet the personalized customization of fine packaging, rational storage and transportation, cost optimization and resource utilization maximization and other market needs, and then widely used in high-end electronic product packaging, cosmetics packaging, high-end liquor packaging, high-end gift box packaging, handicraft packaging and other fields.

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