Pulp molded packaging selection: Which is suitable for cosmetics

Table of Contents

Cosmetic Packaging Market Trends

The growth of the cosmetics market has stimulated the development of ancillary industries, such as the molded pulp packaging cosmetics market. Therefore, the question of which packaging to choose to match cosmetics has become increasingly important.

According to the 2023 Fortune Business Insights report, about 70% of consumers prefer products with sustainable packaging. For example, well-known brands such as L’Oreal and Estee Lauder have implemented eco-friendly packaging programs and use molded pulp as the outer shell of their products, which shows that eco-friendly packaging can be practical and luxurious. Therefore, working with packaging suppliers who engage in the development of high-quality packaging for molded pulp will help maintain market competitiveness and availability.

Comparison of Different Packaging

Compared with other packaging materials (including plastic, glass, cardboard, etc.), there are obvious differences in environmental impact, cost, customization and design, transportation cost, durability, etc. Pulp molded packaging is a biodegradable product based on plant fibers, which can be recycled and reused, and is undoubtedly the best choice. Please refer to the table below for a comparison of characteristics.

Comparison Plastic Glass Paperboard Molded Pulp
Environmental Impact Not biodegradable, high pollution Recyclable but resource-intensive​ Recyclable, moderate environmental impact Biodegradable, made from recycled materials
Cost Low cost, affordable High cost due to materials and weight Moderate cost Cost-efficient, lower shipping costs
Customization and Design Limited customization, standard shapes Limited customization, primarily bottles and jars Easy to print on, lacks intricate design capabilities Highly customizable, intricate shapes and designs
Shipping Costs Low shipping costs High shipping costs due to weight Moderate shipping costs Low shipping costs due to light weight
Durability High durability, long-lasting High durability, premium look Moderate durability, lacks structural integrity Durable, protective, suitable for various products

Steps to Choose Packaging

Assessing Product Requirements

First of all, it is necessary to define the outer packaging of these cosmetics according to the characteristics of cosmetics. Different cosmetics have different fragility, size, and weight, and the degree of customization of pulp molded packaging is also different. Cosmetics are mostly fragile, so it is necessary to increase cushioning and support here. At the same time, in order to meet the appearance and brand positioning of the product, it must be customized in a simple style and brand style design.

Selecting a Reliable Supplier

If you don’t choose the right supplier, you can’t produce high-quality molded pulp packaging. Especially companies with multiple positive reviews and enough certificates are very likely to be the best suppliers, such as Lian Industrial, please watch the video below. It will take you to visit their production facilities to evaluate their quality control methods and further maintain a stable process for molded pulp packaging production.

Customizing Design and Features

You need to communicate with the supplier that how to customize the packaging design according to your brand. And other factors could also be considered, such as color selection, texture and logo emboss. As for practical aspects, whether an handle design of product is needed or an internal compartment is used to securely hold at least two components in the package. This way the customization can enhance the aesthetics of the package design and make the package easier to use, as well as protecting and upgrading the product. The operability, selectivity of choosing pulp molded packaging cosmetic sets is higher.

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